LaidIn connects product costs, freight, taxes, importer and distributor economics, market spending, and case forecasts, so you can see what remains by product and market.
Costly guesswork ends this fall. Founding access is now open.
Built on an argument more than 70,000 wine and spirits professionals read on LinkedIn. Get founding accessYou know the moment. The distributor slides the sheet across the table and says they need a larger depletion allowance to make it happen. And what incentive programs are you running? Everyone is waiting on you. You are doing the math in Excel, or worse, in your head, hoping you land close enough to still be profitable. So you approve it.
Three months later you find out what it cost you, and that you are bleeding money in a market you cannot easily switch off.
You can pay three times before the customer buys once. You pay to bring the product into the market. You give margin to the distributor. Then you spend again to create demand through your team, travel, samples, events, and market support.
Most pricing models stop before that third cost becomes visible. LaidIn does not.
Selling cases is not the same as building a profitable market.
Freight, duties, taxes, importer economics, distributor allowances, sales support, travel, samples, and marketing spending accumulate throughout the year. Cases can fall behind plan while the spending continues.
Without one connected view, a market can appear to be growing while consuming more money than it returns.
LaidIn brings your pricing, your costs, and your US market spending into one view. See:
When freight changes, a tariff lands, costs rise, or cases fall behind plan, see the effect on your margin. Know which markets deserve more support, which need a different plan, and how much room you have before approving another distributor price or program. Protect your margin. Put your market spending where it can produce a return.
Same tequila, same FOB, same $47.00 gross profit per case. Florida shipped 7,500 cases, Illinois 3,000. Both markets are moving volume.
Florida retains 65% of its gross profit. Illinois retains 29%.
Neither a shipment nor a depletion report calculates that on its own.
Tell LaidIn whether you are:
LaidIn shapes the pricing route, cost structure, and financial view around whose business you are managing.
Organize portfolios, brands, products, importers, states, and multiple distributors. Each relationship can carry its own price, margin, volume, and commercial terms.
Work forward from product cost or FOB to distributor pricing and shelf position. Or start with the shelf price the market requires and work backward to the economics it can support.
Include team costs, travel and entertainment, marketing, trade shows, samples, tastings, DAs, SPAs, billbacks, and other support. Compare spending and forecast cases against plan.
See what remains per case, which markets are falling behind, and where costs, pricing, volume, or spending need to change.
One FOB can produce entirely different economics from state to state. Freight, excise taxes, control-state structures, distributor allowances, channel margins, and your target shelf position all change what your brand can charge, and what you keep. LaidIn puts those variables in one place, so you can compare scenarios before committing inventory or entering a new state.
Built for wine and spirits brands, producers, and importers, whether based in the US or entering it, selling through US distributors.
Understand the economics before choosing an importer, agreeing to terms, or shipping inventory.
Connect product, import, distributor, and market-support costs without creating a fictional third-party importer margin.
See product profitability and market spending without import costs that do not apply.
Understand acquisition cost, import expenses, distributor pricing, and the profitability of each product and market.
Jessica Rutter has worked for producers, distributors, and her own wine and spirits businesses.
Across every side of the industry, she encountered the same problem: pricing lived in one spreadsheet, market spending lived somewhere else, and the true result appeared after the decisions had already been made.
LaidIn was built to make those economics visible while there is still time to act.
She still believes a headache should come from the fun night before, not from decoding laid-in costs, state taxes, and distributor margins.
Founding access is for producers and importers helping shape the first release of LaidIn.
Founding customers receive guided setup, early product access, and direct input into the roadmap.
Before launch: occasional US pricing insights and short product previews. Unsubscribe anytime.
Questions? contact@thelaidin.com