LaidIn connects product costs, freight, taxes, importer and distributor economics, market spending, and case forecasts, so you can see what remains by product and market.
Live in October. Start planning your 2027 budgets and pricing now.
Built on an argument more than 70,000 wine and spirits professionals read on LinkedIn. Schedule a live demoBuilt by Jessica L. Rutter. Seventeen years on every side of the US wine and spirits business.
Too many industry players run their business on QuickBooks and manage their pricing in Excel or Google Sheets. QuickBooks tracks the money after it is already gone. Excel or Google Sheets holds your pricing together until a formula breaks, or someone leaves. Neither was built for the three-tier system and US profitability, and neither answers the only question that matters: what does the market cost you, by brand, by SKU, by deal, and what do you actually keep, in every state, on every deal?
Time spent pricing and reviewing DAs is why you are losing dollars and sales in the market.
LaidIn is built for wine and spirits by someone who understands what it means to do business and stay profitable.
You know the moment. The distributor slides the sheet across the table and says they need a larger depletion allowance to make it happen. And what incentive programs are you running? Everyone is waiting on you. You are doing the math in Excel, or worse, in your head, hoping you land close enough to still be profitable. So you approve it.
Three months later you find out what it cost you, and that you are bleeding money in a market you cannot easily switch off.
You can pay three times before the customer buys once. You pay to bring the product into the market. You give margin to the distributor. Then you spend again to create demand through your team, travel, samples, events, and market support.
Most pricing models stop before that third cost becomes visible. LaidIn does not.
Selling cases is not the same as building a profitable market.
Freight, duties, taxes, importer economics, distributor allowances, sales support, travel, samples, and marketing spending accumulate throughout the year. Cases can fall behind plan while the spending continues.
Without one connected view, a market can appear to be growing while consuming more money than it returns.
One product gives you profitability and pricing visibility on the US market. LaidIn brings your pricing, your costs, and your market spending into one view. See:
When freight changes, a tariff lands, costs rise, or cases fall behind plan, see the effect on your margin. Know which markets deserve more support, which need a different plan, and how much room you have before approving another distributor price or program. Protect your margin. Put your market spending where it can produce a return. When the distributor asks for more, you can negotiate with the number already in hand.
Same tequila, same FOB, same $47.00 gross profit per case. Florida shipped 7,500 cases, Illinois 3,000. Both markets are moving volume.
Florida retains 65% of its gross profit. Illinois retains 29%.
Neither a shipment nor a depletion report calculates that on its own.
Tell LaidIn whether you are:
LaidIn shapes the pricing route, cost structure, and financial view around whose business you are managing.
Organize portfolios, brands, products, importers, states, and multiple distributors. Each relationship can carry its own price, margin, volume, and commercial terms.
Work forward from product cost or FOB to distributor pricing and shelf position. Or start with the shelf price the market requires and work backward to the economics it can support.
Include team costs, travel and entertainment, marketing, trade shows, samples, tastings, DAs, SPAs, billbacks, and other support. Compare spending and forecast cases against plan.
See what remains per case, which markets are falling behind, and where costs, pricing, volume, or spending need to change.
One FOB can produce entirely different economics from state to state. Freight, excise taxes, control-state structures, distributor allowances, channel margins, and your target shelf position all change what your brand can charge, and what you keep. LaidIn puts those variables in one place, so you can compare scenarios before committing inventory or entering a new state.
Built for wine and spirits brands, producers, and importers, whether based in the US or entering it, selling through US distributors.
Understand the economics before choosing an importer, agreeing to terms, or shipping inventory.
Connect product, import, distributor, and market-support costs without creating a fictional third-party importer margin.
See product profitability and market spending without import costs that do not apply.
Understand acquisition cost, import expenses, distributor pricing, and the profitability of each product and market.
Jessica Rutter has worked for producers, distributors, and her own wine and spirits businesses.
Across every side of the industry, she encountered the same problem: pricing lived in one spreadsheet, market spending lived somewhere else, and the true result appeared after the decisions had already been made.
LaidIn was built to make those economics visible while there is still time to act.
She still believes a headache should come from the fun night before, not from decoding laid-in costs, state taxes, and distributor margins.
No. QuickBooks is accounting. LaidIn is real-time pricing and profitability. They work side by side.
Founding customers get white-glove setup. All you need is your current pricing, your budget, and any billbacks or invoices you want reflected.
LaidIn goes live in October. Founding access is open now, and live demos are running.
Founding customers receive white-glove setup, early access, and direct input into the roadmap, with new updates coming soon.
Before launch: occasional US pricing insights and short product previews. Unsubscribe anytime.
Questions? contact@thelaidin.com
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